Multichoice Ghana invests over USD $23m in Ghana’s economy
By Nana Appiah Acquaye, Accra, Ghana
Multichoice Ghana says it has directly contributed over $23 million towards the GDP of Ghana in the last 3 years and continues to project Ghana on the global platform with over $1million investment in local stations uplink.
Board Chairman of Multichoice Ghana, Richard Darko who made this disclosure at a colorful ceremony to officially launch Multichoice Ghana plush office in Accra also noted that with the launch of Africa Magic in 2015 by Multichoice Africa, it has not only invested over $2.1 million in the creative industry and worked with over 50 content owners in Ghana but in the past 5 years, have also invested over $3 million in local sports broadcasting mainly in soccer, boxing and athletics.
According to him the consistent demand by Ghanaians for top quality international and local video entertainment has resulted in the steady growth of Multichoice Ghana’s operations.
“Ultimate customer convenience is at the heart of the design of our new office complex with easy accessibility, ample parking space, a customer experiential zone for new products & services as well as a Q-matic system to manage and schedule customer waiting time. This office is also equipped with a warehouse, a decoder repair center, a call center, state of the art conference and training rooms. Our staff are well catered for with a canteen and a fully-equipped gym,” he said.
The Multichoice Ghana board chairman also mentioned high taxation regime for subscriptions vis-a-vis other African countries, weak protection of copyright laws resulting in large scale piracy, weak protection of content in many quarters and instability of power supply nationwide in past couple of years as some of the challenges Multichoice Ghana has to confront with, which led to low levels of return of local content investments and poor attraction of sponsors for the video entertainment sector.
Mr. Darko then called for increased support in the protection of rights of content for the creative industry to ensure growth and development in support of the Ghanaian culture and economy.
“We, the board and management of Multichoice and GOtv Ghana Limited, will continue to support Ghana’s efforts to achieve greater heights with our contributions to economic growth – through video entertainment services and production, through tax revenue growth and through enhanced job creation in various sectors,” he said.