MTN, Tigo leads in mobile data subscription gains in Ghana
By Nana Appiah Acquaye, Accra, Ghana
MTN and Tigo Ghana have recorded a positive net mobile data subscription during the second quarter of 2016. The two leading network operators had their data subscriptions increased by a net 303,002 and 8,612 on a quarter-on-quarter basis and 1,241,277 and 143,146 year-on year respectively.
According to a recent official report released by the National Communications Authority (NCA), whereas MTN and Tigo made an impressive gain, strong competitors including Vodafone, Airtel, Glo and Expresso on the other hand experienced net subscriber losses.
The report mentioned Airtel as the network that experienced the highest loss in quarter-on-quarter net subscription (119,075) followed by Vodafone (118,486) and Glo (27,365) with Expresso also recording net loss of 2,595.
It noted that at the end of the second quarter of 2016, MTN had 50.0% market share with total mobile data subscription of 9,369,407 followed by Vodafone with 3,271,790(17.4%), with Airtel occupying the third spot with 3,058,545 (16.3%). Tigo is the fourth largest operator in terms of mobile data subscription with customer base of 2,716,023 (14.5%), Glo ended the quarter with 298,622 mobile data subscriber (1.6%) and Expresso had the least subscription of 41,541 (0.2%) at the end of the second quarter of 2016 (Table 7).
Mobile data traffic
According to the regulator mobile data usage has been increasing steadily in Ghana since the third quarter of 2015, consistent with the increase in mobile data subscription. It noted that total volume of mobile data usage expanded by 19.5% during the second quarter of 2016, increasing from 12.8 million gigabytes (GB) to 15.3 million gigabytes. The year-on-year data consumption more than doubled (100.9%), growing from 7.6 million gigabytes in the second quarter of 2015 to 15.3 million gigabytes at the end of June 2016.
Mobile data usage per operator
Performance of telcos during the second quarter of 2016 witnessed MTN accounting for 41.4% of the total data usage in Ghana with 6.33 million gigabytes of data followed by Vodafone with 3.99 million gigabytes (26.1%) data usage. Airtel was the third largest player, with a market share of 23.1% and data volume of 3.53 million gigabytes. Tigo and Glo accounted for 8.8% and 0.6% of total volume of data consumption respectively, with data volumes of 1.31 million gigabytes and 89 thousand gigabytes.