MTN Rwanda & Seamless Distribution Systems partner to digitize airtime top up
This month, MTN Rwanda announced a crucial milestone in their path to digitalisation; on 15 February 2020, the distribution of physical airtime vouchers was successfully phased out in favour of a fully digital solution.
Norman Munyampundu, Chief Sales & Distribution Officer at MTN Rwanda commented on the transition: "This great milestone has been achieved as a result of deploying an Electronic Recharge Services platform that has greatly contributed to the increase of virtual top-up. We at MTN Rwanda are excited about this great achievement and are happy with Seamless for their great contribution to this exciting journey as we phase out scratch cards and go fully digital."
The shift was made possible due to the robust backend platform that handles digital distribution. The Electronic Recharge Services platform used and managed by MTN Rwanda was developed by Seamless Distribution Systems AB (SDS). and handles both functional and strategic features of the digital distribution chain.
"SDS and MTN Rwanda enjoy a prosperous and strong business partnership which shows great potential. SDS has been an integral part of MTN Rwanda's journey to digitalisation, facilitating their mission to continue pioneering a sustainable and digital future for Rwanda," said Tommy Eriksson, Chief Executive Officer of SDS.
"Achieving a cashless, truly digital society in Rwanda is a top priority for us. Solutions such as the Electronic Recharge Services platform and Mobile Money are key to accelerating digital transformation and boosting environmentally conscious socio-economic growth," stated Mitwa Ng'ambi, CEO of MTN Rwanda.
Harnessing digitalisation to boost revenue and grow local economies remains key for MTN Rwanda, who continue to take the lead in championing digital transformation for social good. MTN Rwanda and SDS are proud of the progress they have been able to achieve in the Rwandan market and look forward to continued success with the fully digital solution.