MTN Nigeria launches mobile ad platform

MTN Nigeria has launched a mobile advertising platform, offering targeted ads to its customer base.

MTN says with mobile phones vastly outnumbering TV and PC access, mobile delivers targeted advertising that marketers can measure. They can also interact directly with their target market in real time, the telco notes.

MTN’s new mobile advertising platform, announced this week, offers to profile users for focused campaigns at a lower cost than traditional advertising.

The ads are available in iSMS, SMS Flash Message, Rich Media, USSD Flash message, IVR, caller tunes and incorporated with location-based technology.

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