MTN Group celebrates 100 million user milestone

MTN has a total base of more than 257 million customers in 21 markets. Growth through scaling data and digital services is central to its strategy. The group is overcoming the barriers to greater mobile internet adoption by extending its 3G and 4G coverage, accelerating smartphone adoption and transforming prices.

“We believe that everyone deserves the benefits of a modern connected life,” said MTN Group president and CEO Rob Shuter. “The COVID-19 pandemic has served to accelerate the adoption of mobile data, digital services and financial services. As a result, we have recorded increases of up to 50% in data volumes in some markets, as work and studying from home becomes a reality for many.”

However, about 60% of rural populations in Africa remain unconnected. To benefit from connectivity, they need affordable devices as well as digital literacy to easily access relevant and meaningful content.

To support smartphone adoption, in 2019 MTN distributed 675 000 affordable data-enabled handsets across 12 markets. It also launched a digital literacy programme in nine markets, helping over three million people improve their understanding of the mobile internet and applications.

Data affordability is also key. In 2018 and 2019, MTN reduced entry-level data rates across its footprint by 60%. In 2019 alone, it cut the effective data price per megabyte by 34%.

“We believe the consumer mobile data market will grow enormously over the next few years,” said Shuter. “Our ambition is to grow our customer base to 300 million and for at least 2/3 to be accessing the power of the internet on an MTN network, so the 100 million achieved today marks the halfway mark in the MTN journey.”

Share this News
Share |
Subscribe to our Daily Newsletter here