MTN Ghana witnesses massive subscription through iFest
By Nana Appiah Acquaye, Accra, Ghana
MTN Ghana says it recorded close to 25,000 new data subscriptions through iFest last year, indicating that iFest has been very well received in Ghana.
MTN on Monday launched its 4th edition of the month-long MTN internet festival, dubbed ‘iFest’ a campaign with the objective of creating awareness about the internet and most importantly increase usage of data services on its network.
Speaking at the launch, the Chief Executive Officer of MTN, Mr. Sereme Taukobong, noted that considering the benefits of data usage to the growth of GDP in the world’s economy, in terms of revenue contributions, it is essential that people are educated to embrace technology. And this he mentioned that his outfit will continue to make strategic and systematic investments in it network to support growth and ensure improved customer experience.
He noted that the trend of growth of internet/data usage in Ghana is not too different from what is happening globally. “Ghana now places 145th in the global internet rankings with 12.3% internet penetration, according to ‘Global Internet Society’s internet rankings. Projections done by industry researchers on mobile data traffic forecast exponential growth in the next few years especially with the increase of smart devices on the market. This requires mobile operators to increase the capacity of the network with enhanced technology to be able to meet the demand,” he said.
The MTN Ghana boss further pointed to the emergence of smart devices on the Ghanaian market as the driver of the immense increase in mobile data subscriptions on the MTN network. “The number of smartphones users with access to data on the network increased from 525 in Nov 2011 to 1.7 million in June 2014. This has been the result of our strategic partnerships with Original Equipment Manufacturers (OEMs) such as Tecno, Huawei and Nokia. These OEMs have developed highly affordable smart, android enabled phones for our subscribers who cannot afford the high end devices.”