CEO, Selorm Adadevoh, MTN Ghana -Ghana’s President, HE Nana Addo Dankwa Akufo Addo

MTN Ghana has launched its 25th Anniversary celebrations in a grand style with a promise to commit an amount of 25 million US dollar fund over 3 years, to work with the Government of Ghana through the Ministry of Communications and Digitalization to support the development of Ghana’s digital ecosystem.

With a vision “to lead the delivery of a bold new digital world to our customers” based on its sustained investment in the areas of rural connectivity, the leading network operator by market share believes that implementing digital platforms will give countless opportunities to Ghanaians to live a modern connected life.

Beyond the 25 years

Speaking during the 25th Anniversary celebration launch attended by Ghana’s President, HE Nana Addo Dankwa Akufo Addo at the plush Kempinski Gold Coast Hotel in Accra, the Chief Executive Officer of MTN Ghana, Selorm Adadevoh said going forward MTN has repositioned its strategy from BRIGHT to Ambition 2025, which aims to build the largest and most valuable platform business with a focus on Africa.

“Ambition 2025 is anchored on five pillars: Fintech Solutions, Digital / ayoba, Enterprise, Network as a Service, and an API Marketplace. In this strategy, we see exciting opportunities for mobile commerce where fintech intersects with our ayoba business,” he added.

Outlining some of the future digital interventions yet to be undertaken as part of MTN Ghana's bigger plan, Mr. Adadevoh disclosed that his outfit hopes “to aggregate APIs to accelerate the digital ecosystem expansion E.g., a customer should never need to interact with an agent to manage their MTN experience; all SMEs should be able to become digital without IT skills inhouse by leveraging our platforms and by so doing can pay taxes digitally through MoMo; we should be able to use QR codes for trotro or taxi payments; we must have the ability to pay tolls by scanning the car number plates; we should be able to track criminals through digital safety cameras on our streets and from artificial intelligence, identify the national ID card details for a camera image and lastly, we should be able to stamp out MoMo fraud using a similar artificial intelligence identity tracking algorithm.”

He then gave the assurance that despite its success over the 25-year period, MTN will not rest on its laurels, adding that this year alone, MTN is investing approx. 150 million US dollars in the network and IT systems to continue to connect the 15% of Ghanaians in remotest communities without connectivity and increase capacity and experience for those who already have service.

Stakeholder Appreciation

CEO Adadevoh also use the occasion to express his outfit’s profound gratitude to various stakeholders and former employees, past CEOs and Executives who have in diverse ways contributed to the success of the MTN brand over the years in the country.

“Let me also acknowledge and appreciate all former employees, past CEOs, and Executives for their great leadership.  I would like to single out the first CEO of Scancom Ltd, Mr. Ghassan Oweida, the 2nd CEO Mr. Sadi and Mr. Ahmad Farroukh – I am sure most of you remember these Scancom legends.

I salute all the CEOs who managed MTN Ghana – starting with Mr. Brett Goschen, Mr. Michael Ikpoki, Mr. Serame Taukobong who fortunately is here with us today for the celebrations and Mr. Ebenezer Asante who is now the Vice President for MTN West and Central Africa region - we thank you all for your sterling contributions,” he stated.

Share this News
Share |
Subscribe to our Daily Newsletter here