Today Mondia, a company which specialises in the marketing and distribution of digital content and Jumia, Africa’s largest e-commerce platform built around a marketplace, Jumia Logistics, and JumiaPay, announced the launch of Jumia Games, a competitively priced entertainment category on the JumiaPay App.

In its first phase, the new fully-branded gaming portal is available in five African countries-Egypt, Nigeria, Morocco, Kenya and Ghana-with plans to expand the service to Jumia customers in Tunisia and Côte d'Ivoire over the next few months, the company said in a media statement.

With the subscription-based service, JumiaPay consumers will have full access to Jumia Games with thousands of high quality games such as CR7, Ben10, Tom and Jerry and Cartoon Network games.

“The gaming industry is expected to grow at an annual growth of 12% until 2025 and with more than 200 million Africans who are below the age of 35, the continent has tremendous potential in the mobile gaming segment,” said Dr Amadeo Rahmann, CEO of Mondia.

“This deal with Jumia further reinforces our reputation for delivering the best and latest digital entertainment to consumers. Our extensive expertise in the digital space puts us in a unique position to help brands transform their online customer experience and thereby help with customer retention and acquiring new customers,” he added.

Sami Louali, the executive vice president of financial services at the Jumia Group said, “We have always been at the forefront of providing our consumers with the latest and best products and services. With the launch of this new category on JumiaPay Apps, we are providing our consumers with an exciting digital gaming and entertainment experience. With the help of our partner, Mondia, consumers can enjoy entertainment services through our JumiaPay App in addition to other digital and financial services”.

Mondia said that the partnership with Jumia falls under Mondia’s enterprise vertical, which aims to help companies capitalise on the digital relationships they have with their customers.

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