MoMo Discussion – MTN CEO woos professional bodies in Ghana
By Nana Appiah Acquaye, Accra, Ghana
MTN Ghana has taken the discussion on Mobile Money (MoMo) to the door steps of professional bodies in the country. The move, according to the leading network provider, is aimed at assisting these groups to understand the digital world, how mobile financial services could help unlock opportunities in digital space and the benefits it hold out to corporate entities, organisations and all sectors within the Ghanaian economy.
Speaking during an encounter with one of the leading professional bodies, the Chartered Institute of Marketing, Ghana (CIMG) on the theme Mobile Financial Services, Inclusiveness, Trends and Opportunities, the Chief Executive Officer of the MTN Ghana, Mr. Ebenezer Twum Asante, stressed the need for professional marketers to take a critical look at the evolving pattern of technology on the continent and Ghana as a whole and make it their business to accustom themselves with the various drivers of digital inclusion.
He said although Africa digital penetration according statistics is currently hovering at the low end of the scale at 28.6 percent in 2015 against global average of 46.9 percent, digital innovations continues to transform the economic business and social landscape in Africa, affecting industries, sectors and businesses.
The CEO advised members of CIMG to take advantage of the overwhelming nature of the world digital entertainment space where videos, music and games are streamed and downloaded at real time and noted that these areas are and will be the main drivers of digital campaigns.
Mr. Asante debunked the traditional perception that ICT kill and steal jobs and intimated that it rather opens up the entire ecosystem irrespective of the industry for more sustainable jobs to be created.
Recounting the genesis of mobile money operations in Ghana, the Mr. Asante admitted the difficulty industry players have to go through, but because of the evolving nature of the digital space their efforts paid off.
“When mobile money started in Ghana, it was a very painful, extremely painful process. For the first two year, we were counting less than five to ten thousand customers, another two years later the number increased and today …..MTN has more branches in terms of agents’ points than all the banks in the country put together. And out of the 18 million that we have about 4.8 million are Mobile Money users. So it’s a space that is changing and changing rapidly.”
Going forward, CEO Asante revealed that MTN Ghana, through its yet to be introduced mobile money app, would be launching more insurance packages to Ghanaians.