Mobile TV worth USD9bn by 2017

A new study investigating the Mobile TV & Video market has found that by 2017, revenues from streaming and download services on mobile and tablet devices will reach USD9.5 billion, up from USD4.5bn this year. This will be as a result of the maturation of the market for streaming subscription services and pay-per-title content, which will see new business models develop for smartphone and tablet users.

The new Juniper Research report, Mobile/Tablet TV & Video: Content, Broadcast & OTT Strategies 2013–2017, details how successful subscription providers have been able to realise large revenues to date, and how their strategies will generate additional revenues over the next five years.

Report author Sian Rowlands commented: “In order to be truly successful in the future, I think we will see players emerge who are prioritising their customers’ preferences; they will do this by utilising cloud technology, allowing consumers to resume playback on different devices, and enabling offline viewing”.

As streaming services increase in popularity on mobile devices, one market segment poised to face considerable challenge is that of the mobile operators. This group will face continued pressure on their network capacity whilst at the same time striving to attract revenue from video and TV usage.  With regards to this latter challenge, some operators are able to leverage this opportunity through Wi-Fi offload and the services that they already offer via their triple-play bundles. Other operators, however, still need to innovate and adjust their business models to the burgeoning OTT opportunity.

The report found that the top three markets for Mobile TV and Video in terms of revenue will be North America, Western Europe and the Far East & China, whose revenue share combined will represent over 80% of the total.

Latin America will become an important market to watch for Mobile TV, given that the World Cup and Olympics will be held there in 2014 and 2016.

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