mHealth Tanzania Partnership Healthy Pregnancy, Healthy Baby SMS service marks 1m registrations

The CDC-funded mHealth Tanzania Partnership’s Healthy Pregnancy, Healthy Baby SMS Service (HPHB) celebrates 1 million registrations to its service since its launch in November 2012. The service has sent 55 Million free SMS with safe antenatal, motherhood and infant healthcare information to Tanzanian pregnant women, mothers with newborns, male supporters and general information seekers across all national mobile networks.

The service is a success thanks to the dynamic collaboration among over two dozen partners coordinated under the mHealth Tanzania Partnership that works closely with the Ministry of Health and Social Welfare to reduce high Tanzania’s maternal and infant mortality rates. The partners support the message content development and updates, on-the-ground roll-out, service promotion, end user mobilization and registration assistance and technical application of the service.

End users register through instructions received through the USAID-funded Wazazi Nipendeni (Parents Love Me in Kiswahili) national multimedia campaign. Others receive registration assistance from the thousands of trained healthcare professionals and hundreds of community healthcare workers. All major national mobile operators – Airtel Tanzania, Tigo Tanzania, Vodacom Foundation and Zantel – facilitate the SMS dissemination through the ‘zero-rating’ of the messages.

To learn more about the mHealth Tanzania Partnership and HPHB SMS Service visit www.P4-Project.org and follow @mHealthTZPPP on Twitter using the hashtags: #HealthyPregBabyTZ; #mHealthTZ; or #1MHealthyMomsnBabies

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