Massive growth for African mobile ads

Advertising via mobile phones has shown massive growth in Africa, reports global mobile media company Buzz City.

The company says in its Global Mobile Advertising Index for Q2 2010 that Ghana showed a staggering 654% growth rate, although it was off a low base.

Second was Vietnam, with 273% growth. Kenya’ s growth was third-largest in the world, on 243%. South Africa reported 65% growth, placing it fourth in the world.

During this reporting quarter, a total of 44 markets each delivered monthly traffic exceeding 10 million impressions per month – an increase from 32 markets in Q1.

Buzz City adds that the number of advertisers promoting their goods and services via mobile phones had also increased during the past quarter, with big names like Malaysia Airlines, Adidas and Puma coming aboard. TV media and web players such as Google, Yahoo and MSN also increased their mobile advertising campaigns and the auto and banking sectors continued to perform strongly.

In addition to the growth of advertiser interest, BuzzCity also experienced a 25% increase in the number of publishers joining the network.

KF Lai, CEO of BuzzCity, said: “ In order for mobile advertising to continue to perform strongly, it is important that new media platforms are generated in line with consumer demand – spending time listening to mobile communities will ensure the mobile industry retains relevancy and grows in profitability.”

The Global Mobile Advertising Index tracks activity across BuzzCity’ s network including over 2500 publishers across the globe. The findings represent a measure of advertiser demand for mobile internet advertising.

The top 20 most active countries in Q2 were:

Ad Banners Served : BuzzCity

Rank

  Country

  Q1 2010

  Q2 2010

Growth

1

Indonesia

2,872,072,670

4,371,305,379

52%

2

India

1,098,092,028

2,171,124,268

98%

3

United States

465,239,765

752,404,501

62%

4

South Africa

357,935,671

591,342,559

65%

5

Vietnam

72,609,450

271,058,161

273%

6

Kenya

68,474,384

234,593,267

243%

7

Canada

238,857,923

202,249,238

-15%

8

United Kingdom

229,424,686

191,110,177

-17%

9

Saudi Arabia

162,332,126

177,280,527

9%

10

Brunei Darussalam

63,065,615

165,975,182

163%

11

Egypt

69,883,601

165,423,290

137%

12

Malaysia

116,211,205

158,380,628

36%

13

Nigeria

125,656,815

152,982,212

22%

14

Bangladesh

91,530,846

146,918,883

61%

15

Norway

131,098,999

140,498,054

7%

16

New Zealand

84,117,456

131,990,775

57%

17

Romania

64,876,491

129,851,466

100%

18

Argentina

78,558,094

120,199,035

53%

19

Mexico

84,499,488

115,266,229

36%

20

Ghana

13,931,300

104,976,116

654%

 

 

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