MallforAfrica platform expands to Mombasa
By Victor Amadala, Kenya
Online shopping platform MallforAfrica has expanded to Kenya’s coastal city of Mombasa, a year after opening shop in Nairobi, allowing locals to virtually access international stores.
Through MallforAfrica platforms, locals can now more than 8.5 billion items for sale in leading international stores in the US and UK such as Amazon, eBay, Macy’s, Zara, SportsDirect which initially were not readily available to them.
The Nigeria based e-commerce platform entered Kenya via Nairobi in May last year in a bid to cash in on the growing demand for online shopping in the country. It was founded in 2010 by Nigerian brothers Chris and Tope Folayan
Speaking during the launch of the platform, MallforAfrica’s Country Manager- Kenya, Naomi Konditi-Kivuvani said that the move to launch the service to Mombasa residents will open up opportunities not only for businesses seeking genuine supplies but also for individuals looking to access items through brand international stores not readily available in the country.
“The expansion to Mombasa, which is a vibrant cosmopolitan city and a major regional and commercial hub in Kenya, will provide our customers with access to high-quality and genuine top brands from leading international stores in the US and UK markets delivered directly to their doorsteps, at affordable rate,” Konditi-Kivuvani said.
In addition, the platform will also allow businesses owners and small and medium business (SMEs) in the Coastal region to get supplies from leading retailers through the site.
He added that consumers are able to pay for their favourite items using local payment solutions including MPESA and local cards.
MallforAfrica’s strategic alignment in Kenya is coming at the time when more shoppers in the country with highest internet and mobile penetration are moving away from brick and mortar store.
It is however expected to faces stiff competition from established e-commerce platforms like Jumia, Kilimall and Masoko to find its position in $50 billion market.
A joint report by Communication Authority and the Kenya National Bureau of Statistics shows that e-commerce market has grown from $8 billion in 2013 to current $50 billion. This has forced more firms go online with 27 per cent of them selling products online.
The platform is available on Google play store, IOS and Android and works best on Chrome Desktop.