Liquid Telecom’s new positioning and identity strategy
Liquid Telecom South Africa announced its strategic re-positioning as Liquid Intelligent Technologies. Throughout 2020, Liquid Telecom has reaffirmed its position as a company committed to advancing the digital future of South Africa.
The acquisition of the SAMRAND data centre and the ability to quickly adapt as COVID-19 required innovation in work from home capabilities meant Liquid Telecom is now in the position to fully realise its market position as a digital service provider of choice for businesses locally.
As they have transitioned their business in the last two years the company has added new products and solutions in addition to their connectivity offering.
The company is now focusing on developing people and improving organisational maturity that will enable them to use their intelligent technology business to generate immediate and sustainable value.
To ensure operational efficiency and improved service delivery to customers, Liquid Telecom has developed a new operating model to address its technological and structural needs for growth.
Their structures, skills and capabilities need to be rapidly developed and augmented to effectively exceed the expectations of our customers.
Through this transition period, Liquid Telecom remains committed to building Africa’s digital future and collaborating with our customers to connect, innovate and grow throughout their entire digitisation journey.