Lenovo reduces smartphone prices, unveils YOGA series laptops

By Kokumo Goodie, Lagos, Nigeria

Lenovo has reduced the prices of its P70 and A5000 smartphones in Nigeria, in a drive to deliver rich mobile experiences and superior smartphone technology to more Nigerians. Through this offer, customers can now purchase the Lenovo P70 or A5000 smartphones from accredited retail outlets nationwide at a recommended retail price of N41,500 and N23,000 respectively.

Executive Director, Mobile Business Group at Lenovo Middle East and Africa (MEA), Shashank Sharma, described the move as a demonstration of its commitment to strengthening its bond with its Nigerian consumers.

“Our P70 and A5000 smartphones are built to meet Nigerians’ demand for mobile phones with first-class design, smarter features and improved functionalities. We have reduced the retail prices in these categories so that a larger set of consumers can enjoy the optimal mobile experience that smartphones provide at even more affordable rates. We believe that every Nigerian should have access to the exciting world of smartphones and these new prices provide another platform through which we can achieve this goal,” he said.

The Lenovo P70 Smartphone features a huge 4000mAh battery with a ‘Quick Charge’ feature that allows you to charge the battery to 100% in just 3 hours, power-saving software that extends the battery even further and an OTG charging functionality to power other devices.

The Lenovo A5000 smartphone also features a long-lasting 4000mAh battery with a Quick Charge feature, energy saving software as well as a splash-proof Nano coating that protects from rain and spills.

In sync with its drive to provide consumers with innovative and consumer-oriented technology products, Lenovo also announced the availability of three brand new members of its ground-breaking YOGA series of convertible laptops – the YOGA 300, the YOGA 500 and the YOGA 3 Pro – in Nigeria.

As with other members of Lenovo’s YOGA family, the new YOGA range of laptops offers 360 degrees of flexibility and can be used both as tablets and laptop computers. The devices boast four user modes – Laptop, Stand, Tent, and Tablet ‐ coupled with intelligent software that optimizes user experience.

Lenovo’s YOGA series of laptops were first introduced in 2012 for the premium market segment but with a N89,000 price tag for the new YOGA 300, the company has brought the category to individuals who are looking for powerful and stylish convertibles at affordable costs.

"Globally we are the leaders in the consumer convertible PC space. We achieved this by constantly innovating and stretching the boundaries of what a PC stands for. The YOGA franchise is the representation of this consumer-centric design and engineering. We are happy to make the YOGA franchise, through this new line of products, accessible to a much wider audience," Sharma said.

The YOGA 300 laptop features an 11-inch high definition display, the new Intel Pentium processor which enables users to multitask effortlessly and a battery that can last up to eight hours, while the YOGA 500 laptop, powered by the latest Intel Core I series processor for brilliant performance, boasts a 14-inch wide-range, anti-glare display and built-in security features to help keep users’ data safer.

The 14-inch YOGA 3 Pro laptop, one of the slimmest convertibles in the market, boasts Intel’s Core M processor which is ideal for multimode devices that require great energy efficiency and a ground-breaking hinge design that maximises stability.


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