Kinshasa is DRC’s mobile epicentre: report
By Issa Sikiti da Silva, in Kinshasa, DR Congo
A recent report published by market research company Target has revealed that Kinshasa, the buoyant capital of the Democratic Republic of Congo (DRC) is the mobile epicentre – the country’s biggest market – where all cellphone companies concentrate their efforts to get their business going and win many customers.
“The sector of mobile telephone has been booming in the DRC for several years, and the capital Kinshasa is the largest market for all operators (Africell, Airtel, Orange, Tigo and Vodacom) because they all focus first in Kinshasa before they expand to the other provinces,” the 34-page report ‘Key figures of mobile telephone in Kinshasa’ said.
The report also found out that at least 80% of the Kinois (residents of Kinshasa) of the age of 12 upward is subscribed to at least one mobile operator. It is common to see one person in Kinshasa having three to five cellphones.
Cellphone theft is rife in this vibrant city and the black market is booming due to the chaos and indiscipline that reign in the police force.
Mobile penetration in Kinshasa is about 80%, according to the report.
Kinshasa is dominated by Vodacom and Tigo, the report said, delivering a direct punch to Africell, which brags through billboards and other forms of adverts that it is the biggest mobile operator in Kinshasa.
In the area of customer satisfaction, 48% and 38% of respondents say they prefer Vodacom and Airtel, respectively, because of their strong and stable signal and good quality.
As expected, Africell won the battle of pricing (79%), followed by Orange (44%) and Tigo (38%). Vodacom is believed to be the most expensive network in Kinshasa and the whole country.