Internet Protocol TV (IPTV) is expected to get a boost with a new global competition for the most innovative IPTV applocations.

The IPTV Application Challenge encourages developers around the world to create innovative IPTV apps running over ITU standards.

Applicants are encouraged to think creatively about the IPTV platform and the opportunities it offers.

The best app submitted by an individual or SME will be awarded USD10,000, thanks to platinum sponsors Sumitomo Electric Networks and Dentsu.

There is a separate category for corporate entries, and winners will receive their awards at a special event at the ITU Telecom World 2011 show in Geneva in October.

ITU says in announcing the challenge that it highlights the rapidly expanding range of the IPTV ecosystem, and aims to stimulate ground-breaking ideas from all corners of the globe.

“ ITU has pioneered a raft of standards for IPTV, which are set to transform global viewing habits. Global standards such as these will be key to take-up,” said Dr Hamadoun Touré , Secretary-General of the ITU.

“ With this technology we have all the advantages of traditional ‘ linear’ TV combined with the flexibility that the Internet offers. This challenge offers a fantastic opportunity for people to be creative, and I hope we can inspire some truly innovative thinking.”

IPTV represents a major new business opportunity for telcos, content providers and existing broadcasters, says ITU.

ITU’ s IPTV standards are being incorporated in product offerings from vendors and service providers around the world. The standards cover a wide range of topics including interactive services, content location, terminal specifications, metadata and QoS.

ITU App Challenge entrants are encouraged to be as creative as they like. Potential areas of focus could include:
•       linear (channel service) broadcast TV, Electronic Program Guide and Video on Demand
•       games
•       e-government, e-publishing, e-commerce, e-learning and e-health services
•       photo albums
•       user-generated content
•       Fixed Mobile Convergence

Those wishing to enter the competition must register by 16 September 2011, and entries must be submitted between 1 August and 23 September. For more information, click here.

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