iROKOtv launches international content package
By Tom Jackson, South Africa
African internet television platform iROKOtv.com has launched a new international content package for subscribers, include TV series and movies from around the world.
The platform will feature content categories such as Hollywood, Bollywood, Telenovelas and Korean programming, adding to the platform’s 10,000 hours of Nollywood content, available to users from US$2.50 a month.
iROKOtv said it offered subscribers throughout English-speaking Africa access to an “unrivalled and affordable” international online content package.
“We have been passionate about bringing affordable content to viewers across Africa. This is just another milestone towards that. Internet TV will enable hundreds of millions of fans across the continent to finally be able to access awesome content,” said Jason Njoku, iROKOtv.com co-founder and chief executive officer (CEO).
“We see the web and mobile platform almost as equal to DTH and DTT platforms in the next few years and our focus is on achieving this in Africa, supplying the 800-million strong population of Sub Saharan Africa with the best content on the planet, be it from Nollywood, Hollywood or Bollywood.”
iROKOtv.com is currently the 11th largest pay-TV operator in Africa, but the company said it had ambitious plans to break into the top five having raised additional funding early this year to take its total raised capitak to US$25 million.
The subscription service allows unlimited, commercial-free viewing, with content also subject to advance encoding, which allows files to be compressed and reduces the costs associated with video streaming.
Njoku said though the growth in pay-TV subscriptions in Africa made it the fastest growing form of media, the content remains unaffordable for the majority of the continent, leaving the market open to extensive piracy.
“We polled thousands of iROKOtv.com users in SSA and 80 per cent indicated they didn't have pay-TV access. We feel our audience complements existing players and we are excited to be contributing to the pay-TV universe across Africa,” he said.
“However, our audience combats challenges not faced by their Western counterparts, such as a lack of constant electricity supplies to power their mobile phones, laptops and tablets, so we have to design our products within these parameters. We have spent the last three years understanding how to address these challenges, as well as focusing on how to deliver awesome, affordable and legal content in extreme bandwidth-light environments.”