Intel, Safaricom, launch Yolo phone

Intel and Safaricom have launched Africa’s first Intel-powered smartphone, the Yolo, in Kenya.

The Android Yolo is aimed at budget-conscious smartphone buyers, and includes a 3.5 inch display, 5MP camera and HSPA+ modem support. It was officially launched at an event in Nairobi last night.

The Yolo will be priced at Kshs 10,999 and comes bundled with free 500 MB data.

The phone is based on Intel's latest smartphone platform for emerging markets, launched last month at the International Consumer Electronics Show (CES). With Intel Inside, users of the Yolo smartphone are assured of fast Web browsing, impressive multimedia capabilities and a great Android applications experience.

"We're redefining what cost-conscious Kenyans can expect from a smartphone," said Peter Arina, general manager, Safaricom' s Consumer Business Unit. "The Intel-based Yolo smartphone strikes a unique balance between price and performance – we consider it to be a real breakthrough. It's great news that Kenya will be the launch country in Africa for smartphones with Intel Inside and we expect a great reception from our customers."

"We are delighted to partner with Safaricom in bringing the first smartphone with Intel Inside to Kenyan consumers" said Aysegul Ildeniz, Regional Director for the Middle East, Turkey and Africa Region. "The new handset extends the benefits of Intel technology to more smartphone users around the world and we believe that Kenyan consumers will welcome the increased functionality and overall value of the device. We look forward to our continued cooperation with Safaricom."

The Yolo  smartphone is based on the Intel Smartphone Reference Design for the value segment of the smartphone market. The device is powered by the Intel® Atom™ processor Z2420 with Intel Hyper-Threading Technology that can achieve speeds of up to 1.2 GHz. The efficiency of this technology package helps to enable a smooth and responsive user experience, which includes support for 1080p HD video capture, and a camera with advanced imaging capabilities, including burst mode that allows people to capture seven pictures in a second in 5-megapixel quality.

 

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