Ink Advantage doubles page counts at half the price

Tarsus says HP’s Ink Advantage allows for double the printing at a cheaper ink cartridge price.

The ink versus toner debate has been raging for as long as these two printer technologies have been available.

But, with HP’s recent launch of its ‘Ink Advantage’ campaign – a new design philosophy that covers both the printer and the ink cartridge’s design and manufacture – the ink side of the table just got a serious boost in the value proposition stakes.

“Before, a very basic printer might have cost an end-user R700 and black and colour cartridges around R600 each,” explains Anne-Marie Warren, HP IPG business unit manager at Tarsus Technologies.

“With HP’s new Ink Advantage range users can pick a new printer for a slightly higher starting price of about R699, but can cash in on cheaper ink cartridges that are likely to cost R150 each,” she says.

And as one could imagine, the effects over the long-term are astounding.

“The deal is sweetened even further due to the fact that a set of Ink Advantage cartridges can print up to 600 pages – roughly double the number that non-Ink Advantage cartridges are likely to yield.

“Double the yield at half the cost? Sounds too good to be true right?” she asks.

Well, Warren says that right now these printers are aimed at micro-business and home users, since they aren’t yet geared up for the reliability and load requirements of most business users.

“But that doesn’t mean they’re completely inapplicable in the business space,” she says.

“More and more employees telecommute, or work from a home office for some of their work-day. There’s no reason Ink Advantage should not be a player in the business space to some extent,” she says.

Warren says that resellers should either enquire directly about which models of HP printers are designed using this new philosophy, or look out for the ‘Ink Advantage’ branding on the printers’ packaging.

“We’re excited about the potential for this new product line and believe it will fare extremely well over the coming months,” she concludes.



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