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HP Inc. has unveiled HP Amplify, a first-of-its kind global channel partner program that will drive dynamic partner growth and deliver consistent end customer experiences.

Built on a single, integrated structure, HP Amplify provides the insights, capabilities and collaboration tools needed to drive growth as digital transformation and customer purchasing behaviors continue to evolve. The new program goes into effect November 1, 2020 for commercial partners with retail partners slated to transition in the second half of 2021. 

Now composed of just two distinct tracks – Synergy and Power - with clear compensation levels, HP Amplify provides partners with the flexibility to invest in value-added services and capabilities. The more a partner invests in these capabilities, the higher the rewards.

“Today’s buyer expects streamlined, automated and personalized experiences. To thrive in this changing environment – with data as the new currency - requires a combined shift to relate to our customers as individuals, not markets,” said Christoph Schell, HP Chief Commercial Officer.

“HP Amplify not only makes it easier for partners to do business with HP - it provides partners with a clear path to ready their business and succeed in today’s environment and beyond – to capitalize on emerging trends and play a central role in the evolving customer buying journey,” he added.

With the introduction of the new program, HP is taking decisive actions to capitalize on shifts that have seen customers buying more products and services through digital channels. By so doing, HP is arming partners for future growth and to deliver a more satisfying customer experience.

“HP and its partners have an enormous and exciting opportunity to reinvent the way we do business and our route-to-market,” said Luciana Broggi, HP’s Global Head of HP Route-to-Market. “Yet addressing these opportunities requires overcoming system inadequacies, legacy habits and embracing new business models. We’re making this leap together, embracing and investing in important changes to our ecosystem and our shared capabilities.”

 Designed to enable progressive go-to-market strategies that cater to a combination of transactional, contractual and hybrid selling models, HP Amplify focuses on three core pillars: performance, capabilities and collaboration.

The program features an innovative measurement and reward system and measures rewards based on new capabilities, including investing in and improving digital skills, service delivery capabilities, e-commerce/omnichannel experiences and secure data collaboration.

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