HP opens in Ethiopia

Hewlett-Packard (HP) has officially opened an office in Addis Ababa, in line with its strategy to establish itself in fast-growing markets of Africa.

“HP is proud to establish operations in Ethiopia at a time when we are fulfilling our potential as a high-growth economy,” said HP Ethiopia’s manager, Mesfin Makonnen.

Along with its official opening in Ethiopia, HP also signed a collaboration agreement with Addis Ababa University.

Late last year, the company announced that it was establishing entities in ten of Africa’s fastest-growing economies – Angola, Botswana, Congo, Ghana, Senegal, Tanzania and Uganda, with Ethiopia and Mozambique to follow.

HP said the expansion was part of its strategy to accelerate growth in the world’s fastest-growing markets by creating specialized go-to-market strategies, technology solutions, and customer, partner and public sector relationships that meet the unique needs of rapidly developing markets.

The new African offices add to HP’s existing operations in Algeria, Egypt, Kenya, Morocco, Nigeria, South Africa and Tunisia. HP first opened operations in Africa in 1994.

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