Howzit MSN rolls out into Africa
A new portal, HowzitMSN African, now reaches English-speaking readers and advertisers across the continent.
This comes amid growing demand for localized content, says the company.
Microsoft is redirecting African traffic from its global MSN property to the Howzit MSN African channel (african.howzit.msn.com), allowing users to find localised content across topics such as business, local and international news, travel, lifestyle and technology.
The African channel will also source and aggregate content from a range of African publishers and news providers including I-Net Bridge, CNBC Africa and AFP.
Marcus Stephens, general manager at Howzit MSN says South African and multinational companies are keen to market their products and services to the continent's fast-growing middle-class.
Microsoft advertising and online lead, Nazeer Suliman says: "We see huge potential across the continent, and this is a fantastic platform for our pan-African advertising clients to leverage."