Glo mobilises nationwide support for Super Eagles’ World Cup drive
Globacom has launched a massive World Cup campaign tagged ‘Go Ahead, Eagles’ to mobilise support for the World Cup campaign of the country’s national team, the Super Eagles.
The campaign includes a series of inspirational songs, television commercials and Nigeria’s first online reality show.
Speaking during the official launch of the campaign in Lagos, Head of Operations, Globacom, Bisi Koleoso, stated that the Go Ahead Eagles campaign would galvanise the support of millions of Nigerians toward ensuring that the Super Eagles not only excelled in Brazil but also set the record of being the most successful African team at the World Cup by being the first national team on the continent to make the last four.
“The Super Eagles MUST GO AHEAD,” he stated, adding that all the communication materials in support of the team would be released with the theme One Nigeria, One team, One Network.
In order to heighten excitement around the Super Eagles’ campaign and stimulate football fans to experience the buzz, Globacom said Nigerians could download the Super Eagles Anthem as their caller tunes by sending, via sms, Tune 070033 to 7728. The caller tune costs N50 per download and is valid for 2 months.
The special songs for the Super Eagles include “Power to Win”, rendered by MI and Flavour; “Remember Me” by Psquare and a medley of popular football songs by various Globacom ambassadors including Burna Boy, MI, Omawunmi, Waje, Sammy Oposo, Bez and Sani Denja.
The campaign also includes a series of television commercials including Unstoppable which inspires the Eagles to conquer the World in Brazil, the Football Music Video featuring MI and Flavour, the Anthem and Football United.
“The Glo Online Reality Show will be built around the Super Eagles and will involve exclusive player interviews and behind-the-scene online coverage of the Super Eagles’ exploits before, during and after the mundial”.
Mrs. Juliet Ehimuan-Chiazor, Country Manager, Google, the company Globacom is partnering to activate the online leg of the campaign, said the telecom company had leveraged the power of technology to mobilise support for the Super Eagles.
“We are going to do three things under this Glo campaign for the Super Eagles. There will be Google Plus Hangout where Nigerian football fans can interact with their stars. There will also be an opportunity for fans to send their pictures digitally to their Super Eagles stars to be autographed. The fans will also have the privilege of sending e-cards to the Super Eagles players with their goodwill messages to the players. With the Online Reality Show, Nigerians on the Glo network can regularly follow what is happening behind the scene, how the Eagles prepare for matches and the footages of the team in camp,” she disclosed.
“Google is glad to be a part of this vision. We are happy to collaborate with Globacom to show what is possible through technology,” she said.
Ex-international, Jay Jay Okocha expressed happiness at the huge support being extended to the Super Eagles by Globacom, adding that he wished his squad received as much support during their own World Cup Campaign.