Glo leads with 95% of new internet subscriptions
By Kokumo Goodie, Lagos, Nigeria
Globacom has successfully consolidated the gains it made in 2015 as Nigeria’s preferred network for data services by garnering 95% of the new internet subscriptions in January 2016.
Industry figures on the number of new data customers acquired by each of the four major operators in January indicated that Globacom led the pack, with 354,178 subscribers joining its internet customer base. The figure, published on the website of the nation's telecoms sector regulators, represents 94.7% of the total number of 373,835 new internet customers for the four major operators.
MTN maintained its downward slide in its data customer base with 1,705,878 internet users leaving its network in January. In the same vein, Etisalat lost 94,115 internet customers in January as Airtel garnered 19,657 new subscribers in the month.
These figures for January give a clearer picture on how the operators performed over the last12 months. An analysis of the figures indicates that Globacom added a total of 7,251,657 new internet users during the period, which is 53% of the total 13.644 million new subscribers who hooked on to internet services of the four major players. Etisalat came a distant second with a total of 5,431,190 new internet customers, while Airtel finished third with 961,548 new data customers in the period under review.
MTN, on the other hand, suffered a net loss of 1,059,160 data subscribers in the last one year, as more data consumers jettisoned the network than those who joined.
The January 2016 figures are a clear reflection of the market trend witnessed in the last quarter of 2015. A breakdown of the industry figures for that quarter revealed that only Globacom recorded an increase in its internet subscriber base in the last three months of 2015. The network had 23,285,454 internet users in October, 24,952,559 in November and 25,082,066 in December, which is an addition of 3.2 million new internet subscribers in the quarter.
MTN, Airtel and Etisalat all lost subscribers within the period with MTN having a total of 41,835,294 internet subscribers at the beginning of October 2015 and 39,924,737 data subscribers at the end of December which is a loss of almost 2 million customers.
Airtel which kicked off the last quarter of 2015 with 17,730,955 internet customers ended with 16,835,952, a loss of nearly 900,000 subscribers.
Industry watchers opine that the steady growth in the number of data subscribers on the Globacom network is a result of its massive infrastructure including the Glo 1 undersea cable and the extensive fibre optic cable that criss-crosses the length and breadth of the country. These deliver unmatched capacity of data anywhere at the most affordable prices. Globacom has also launched several attractive and user-friendly packages which offer a lot of attraction to data users.