Glo launches Privé for top end customers
By Kokumo Goodie, Lagos, Nigeria
Nigeria’s second national carier, Globacom, has raised the bar in the High Net worth Individual (HNI) segment of the telecoms market with the launch of Glo Privé.
The telco explained that Privé, which is an exclusive club for its top customers on the prepaid and postpaid platforms, was to give huge benefits and privileges to the elite club of customers.
It was launched amid pomp and celebration in the night at Eko Hotel & Suites, Victoria Island, Lagos with guests such as the former General Secretary of the Nigerian Bar Association (NBA), Pastor Dele Adesina (SAN) and others in attendance while guests were entertained by Lagbaja, Ego, Chee the Voice, as well as dance performances by the vibrant and energetic Ball Room dancers organised by Terra Kulture
“Prive represents privilege, differentiation and exclusivity. With Glo Prive, members are treated to privileges provided by the Globacom network, and other benefits in the form of unique experiences, savings and offers by premium suppliers, merchants and service providers. It is our own way of appreciating these niche subscribers in novel ways like no one else in the Nigerian telecoms market,” Mr. Prabhat Aggarwal, Globacom’s Chief Commercial Director said during the launch.
Mr. Aggarwal said the whole idea was to treat Globacom’s high-end subscribers like the kings and queens they are. “We are welcoming them into a new era of exclusive privileges, distinctive treatment, premium attention and luxurious care. We have taken time to create the ultimate experience for our very valuable, loyal, premium and important personalities who are behind all of Globacom’s giant strides by offering the unique gamut of rewards.
The benefits of the elite club include a free accident insurance cover of up to N20m payable against accidental death, free access to VIP lounges with the Glo Privé Card at International Airports nationwide, preferential treatment at 5-star hotels, restaurants, spas, fitness and beauty parlours, healthcare givers and special telephone numbers for spouses of Glo Prive members with the option of registering an existing Glo spouse line.
The benefits also include automatic international direct dialing (IDD) and Roaming Access. “This means that wherever they go in the world, they can keep using their Glo SIM to talk, text, browse and do much more,” Prabhat stated, adding that they will also get special invitation to Privé Business Networking platforms and Glo high profile events.
He explained that dedicated Account Managers have been made available for effective round-the clock (24/7) exceptional care for Glo Privé members. There is an exclusive hotline for quick and expert help to resolve any issues a Prive member may have with his or her line.
“We have also created a special Glo Privé lounge at major Gloworld shops to attend exclusively to Prive members. Members who visit these shops are welcomed to the special Privé corner by well-trained Privé staff and given priority and express service. It is an exclusive world of preferential treatments that these customers will enjoy from now on,” he stated.
Glo Privé members will also enjoy exclusive offers, privileges, incentives and savings from Partners who have been signed up in 10 cities across Nigeria. “To ensure optimum benefits for our customers, we are partnering with the top 3 businesses in Travel and Tourism, hospitality, Shopping, Beauty, healthcare and fitness, automobile, fashion and other related industries,” he explained.
There is also 'AA Rescue’ cover for Glo Privé members. This means that they will enjoy free towing service for their vehicles, free parking at designated areas and exemption from towing by traffic officials.
“In addition to the stated benefits, surprise gifts and other exclusive treatments will be given to Glo Privé members from time-to-time, especially during festive periods and other special occasions. It is an all-round VIP treatment for these customers, and the benefits are unmatched in the industry,” the Globacom senior official added.
He disclosed that membership of the club is strictly by invitation to qualified prepaid and postpaid customers, and that a website, www.gloprive.com, has been opened for members.