Ghana’s Complete Farmer announces new end-to-end digital marketplace
Complete Farmer has announced the launch of a new digital platform that addresses key challenges faced by commodity buyers and food growers along Africa’s agriculture value chain. Scheduled for an April 2021 release this year, the platform has been built as a three-sided marketplace where commodity Buyers, Food Growers and Digifarmers can transparently participate in digital agriculture and interact on a single platform.
Founded in 2017, the Ghana-based startup’s first offering brought farming to the fingertips of thousands of users around the world allowing them to own tech-enabled farms in Africa and digitally experience the farming process. ‘Farming without getting your hands dirty!’
The new platform is an end-to-end digital marketplace that enables global industries to source agriculture commodities, grown to their specifications, by users from all over the world using IoT, big data and blockchain technology.
Desmond Koney, CEO of Complete Farmer says “With the rise of B2B e-commerce, expectations of B2B buyers are changing. The rise of the Amazons, Ubers, Googles and the other big tech giants of this world are changing mind-sets of commodity buyers who now expect an easy comparison of suppliers, seamless online ordering processes and convenient deliveries. In an always-connected world where data is the new oil, commodity buyers also expect and deserve much more transparency in the production process.”
Commodity buyers from across the globe can build entire supply chains into Africa without having to work through middlemen, and get full visibility into the process from cultivation to post-harvest, quality control, transportation and logistics using blockchain traceability features leaving them in no doubt on progress, yield and quality.
Buyers get an exclusive supply of agriculture commodities delivered to their preferred location and grown to their desired specifications without the hassle of working with middlemen, who have notoriously monopolized the commodity markets in Africa due to the broken nature of the agriculture value chain.