Ghana opposition moves to SMS fundraising

Nana Appiah Acquaye, Accra, Ghana

As Ghana gears up for its general parliamentary and presidential elections next year, political parties are vigorously mobilising all their resources for cost-effective campaigning.  

Learning from US President Barack Obama’s initiative to raise money for his election in 2008, Ghana’s largest opposition party, New Patriotic Party (NPP) has launched a new electronic system of fundraising in support of the party.

The National Chairman of the Party, Jake Obetsebi Lamptey, said the SMS fundraising initiative would make it possible for members and non-members of the party support the party by SMS at a minimum charge of one GHC1.

Non-members can SMS NPP, space, type theirname and send it, depending on their network they are using, to:  MTN on 12012 and Vodafone +2012, Expresso, Airtel, Tigo on 2012.

NPP members will type NPP, l space, party card number and send it to:  MTN on 12012 and Vodafone+2012, Expresso, Airtel, and Tigo on 2012.

This new card costs eight GHC and gives the members a new opportunity to contribute. 

Speakers of the party’s communication team explained that it is the individuals who made the party what it is today, and why the party has developed this new membership,  is to give the ownership back to the members.

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