Gemalto, GSMA drive African mHealth initiative
Gemalto has announced its partnership with (global System for Mobile Communication Association (GSMA1) to drive the pan-African mHealth Initiative (PAMI).
PAMI is a mobile ecosystem that aims to improve maternal and child health and nutrition in sub-Saharan Africa.
Acting as one of the first leading partners in this ambitious undertaking, Gemalto is contributing its digital security expertise to two key mHealth programmes: the United Nations Every Women Every Child Global Strategy and the Global Nutrition for Growth Compact. GSMA’s PAMI brings together stakeholders from the mobile and health industries, as well as from the public sector.
According to the organisation, the project will leverage a wide range of communications products, solutions and infrastructures to deliver sustainable and effective mHealth support that meets the needs of over 15 million pregnant women and mothers with children under five years old.
To be executed in phases, the first phase of the initiative will be launched across seven countries- South Africa, Nigeria, Ivory Coast, Ghana, Rwanda, Uganda and Zambia in September this year, extending to a further four (Kenya, Malawi, Mozambique and Tanzania) in early next year.
Gemalto will help bring mHealth and nutrition services to the masses dynamically through its advanced SmartMessage interactive messaging solution, leveraging its existing relationships with mobile operators across the region.
The aim is to simplify the relationships between patients and health stakeholders to deliver targeted nutritional and health advice via mobile phones.
Gemalto Chief Operating Officer (COO), Philippe Vallée, said the initiative is coming at a time the world is migrating to the digital and wireless realms.
He said: “As the world is becoming ever more digital and wireless, we are thrilled to see our solutions being used to support a noble social cause with this initiative.
“There can surely be no clearer illustration of the potential of mobile solutions to fundamentally change the expectations and outcomes of millions of people in sub-Saharan Africa.”