Mamadou Mbengue, Free Senegal CEO

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Free, Senegal’s second largest mobile network operator, has teamed up with Comviva to deploy mobiquity Money, as part of its initiative to enhance its mobile money service ‘Free Money’, reports from the capital Dakar said on Tuesday.

The aim, Free said, is to deliver a world class digital payments experience to its customers.

Comviva’s mobiquity Money is the world’s largest mobile money platform with over 60 deployments in more than 45 countries.

The partnership is expected to bring global mobile money best practices to Free Money users in this West African nation of about 16 million people.

Launched in 2014, Free Money is one of the leading mobile money services in Senegal, offering a host of digital financial services such as money transfer, bill payment, merchant payment and mobile credit recharge.

The migration from incumbent platform to new mobiquity Money platform has increased Free Money’s system capacity, improved performance and enhanced transaction security.

“At Free Money, we are relentlessly working toward democratizing the use of digital financial services, thus enhancing customer experience.” Mamadou Mbengue, Free Senegal CEO, said in a statement.

“In line with this objective, we have successfully deployed mobiquity Money platform to replace the incumbent platform," Mbengue explained.

He also said that the new platform would facilitate product innovation, helping his company to strengthen Free Money, launch new consumer centric digital financial services, as well as deliver superior user experience to our customers.

Anil Krishnan, Head of Africa Region at Comviva said mobiquity Money was a feature-rich, scalable and flexible mobile money platform which has been deployed across five continents in the past 14 years.

“We are glad to be bringing this best-in-class digital financial services experience to Free Money users in Senegal,” he pointed out.

“The platform will enable Free Money to accelerate growth of mobile money in Senegal by introducing innovative digital financial services and providing frictionless payments experience to users.”

India-based Comviva is a subsidiary of Tech Mahindra, and a part of the $21 billion Mahindra Group.

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