Football and the US elections dominate most searched terms in Kenya 2020
Football and the US elections dominated what Kenyans wanted to know about online. This is according to the “year in search-2020” list released by Google yesterday. The list analysed the search habits of different countries throughout the year.
The Standard in Kenya noted that unlike most African countries, including South Africa and Nigeria, where Covid-19 became the most searched topic for 2020, Kenyan’s obsession with football and politics showed; pushing coronavirus topics behind.
“People searched to know the league standings, fixtures, and results of their favourite football clubs. Kenyans keenly followed the US elections - comparing with their own and drew comical similarities between the two,” said Dorothy Ooko, Google’s head of communications and public affairs in Africa.
Interestingly, among the most searched phrases was “how to be successful in life,” meaning many Kenyans are still looking for ways to get out of their current situations.
This was followed by inquiries on “how to become rich.” There also many questions on how to grow onions. The interest in onions has been attributed to the anecdotal tales of farmers in Kenya making a killing from the business.
Curfew and quarantine
On topics around coronavirus, some of the searches Kenyans were making online were: what is a coronavirus, how to boost immunity, the meaning of curfew and quarantine, and definition of fever.
They also wanted to know how to make their own masks and sanitisers. The effect of coronavirus in Italy was also a subject of interest. Jack Ma, who donated items to control coronavirus in Kenya, was also among the most searched.
A new entry in what Kenyans searched for was “how to play chess”. This phenomenon was not restricted to the country. The chess wave swept the globe, and it is attributed to the Netflix show “Queen’s Gambit” that got more than 62 million viewers in the first month it aired. The show focuses on a chess wiz who learnt the game in childhood. It was reported that there was close to a 400% global increase in the searches relating to chess items.
Just like 2019, 2020 also got a fair share of Kenyans looking for ways to conceive a baby boy. On the issue of conception, there was a big number of searches that wanted to know how to get pregnant. Ooko said the searches were specifically on issues around fertility, solidifying the fact that many people who struggle with conceiving use internet sources to find solutions.
School reopening dates and Education CS George Magoha were also subjects that many searched. Teachers also searched for how to fill their appraisal online.
The “Jerusalema” bug that bit corporates, churches, businesses and parliaments also got Kenyans searching to find out what the dance was all about and how they can get into it.
The word “entanglement” also made it to the 2020 most searched items. When Jada Smith, wife of American celebrity Will Smith, admitted to having been in an “entanglement” with another man to insinuate she cheated. The word interested many people who went online to check the video where she made the confession. Other terms that Kenyans were interested in were ventilators and asymptomatic.
Despite numerous campaigns by Kenya Revenue Authority urging people to file taxes, many people still turned to online searches to find out how to do it. “How to File nil returns was the most searched” item on Google.
“Government bodies should look at the list and come up with items to meet the needs of people,” said Ooko.