Facebook partners with BellaNaija & Guardian TV to celebrate Ghanaian SMB successes
This week Facebook Africa announced a campaign to spotlight Ghanaian entrepreneurs using Facebook, Instagram and WhatsApp. The campaign, which will be run in partnership with BellaNaija & Guardian TV, aims to help small and medium enterprises to grow their business as part of its #FBSuccessStory campaign.
In a statement issued in Accra on Wednesday, Facebook Africa head of communications Kezia Anim-Addo said the campaign, which will be running for six weeks, is designed to celebrate, while also inspiring future entrepreneurs and highlighting the tools available to small and medium enterprises to scale their businesses.
“We’re proud of the role that we have in enabling SMBs to grow and scale. We know that small businesses are the cornerstone of the economy and make significant contributions. This campaign is a celebration of some of these Ghanaian SMBs making an impact, both in Ghana and beyond,” she said.
Facebook also noted that starting from November 18th to 21st of December 2020, #FBSuccessStory will air exclusively on both BellaNaija and Nigerian online TV platform Guardian TV.
The special series will showcase two Ghanaians, Aisha Ayensu, founder of Christie Brown, a luxury Ghanaian fashion brand and Ameyaw Debrah, the founder of the popular Ameyawdebrah.com and Ameyaw TV, a video production channel and a content creation platform focused on entertainment and lifestyle.
The enterpreneur used Facebook's platforms and product offerings to overcome business challenges, connect with their target audiences and achieve successes in their marketplaces, the media statement said.
“Using platforms like Instagram and WhatsApp has enabled our brand and fashion line to be more visible to more people from around the world,”Ayensu said. “We’ve been able to drive direct sales and communicate with clients both locally and internationally, leading to an amazing growth.
At the peak of the COVID-19 pandemic, we were also able to host our first ever virtual show on Instagram LIVE where we reached over 30,000 viewers.”
Uche Pedro, the founder of BellaNaija, and the campaign's media partner noted that “BellaNaija has always believed in celebrating people making an impact in their industries.
This is why we are delighted to work with Facebook to spotlight local entrepreneurs leading change within their communities in West Africa. This BellaNaija-Facebook partnership has given us another opportunity to support business owners and brands as we applaud their resilience in an exceptionally tough year.”
Bunmi Amosu, Head of Video Content at Guardian TV added, “As one of Nigeria's foremost multi-media and news platforms, we are continually seeking new ways to share the authentic African story. It is exciting to partner with Facebook on this project to showcase entrepreneurs doing their best to rewrite the narrative about Africa.
We trust this project would inspire many more African business owners to take advantage of the opportunities available and write their own success stories.”