‘Exceptional achievement’ for MTN Cameroon in 2012
MTN Cameroon has highlighted its contribution to the MTN Group’s results for 2012.
In a statement issued after the release of the Group’s annual results, MTN Cameroon said it had contributed positively to these results ‘thanks to the solid growth in subscriber numbers, attractive commercial offers supported by an extensive distribution network and good quality network.’
The statement noted key highlights of MTN Cameroon performance in 2012:
- The mobile telephony market experienced an 8% growth value of which MTN Cameroon accounted for a 60% portion.
- MTN clearly surpasses competition. After a difficult first semester, the success of new market offers such as MTN One, MTN Best and MTN Elite, as well as voice, data and SMS promotions, accelerated revenue growth to 13% between the 3rd and the 4th quarters of 2012. Orange Cameroon grew by 1.2% during the same period.
- MTN Cameroon’s subscriber base grew by an impressive 26% year-on-year to reach 7.3 million as of 31 December 2012 (+1.5 million new subscribers in 2012). This represents 55.7% mobile market share.
- Revenue grew by 8.9% year-on-year to reach F CFA237bn. This is an impressive performance considering that revenue reduced by 1.1% in 2011. Our share of revenue stands at 54.1% in line with our 55.7% subscriber market share.
Overall, 2012 was an exceptional achievement for MTN Cameroon, the company said. "MTN Cameroon is performing better, consolidating its leadership in the Cameroon mobile telephony market and affirming itself as one of the key operations of the MTN Group."