eTourism conference this week

By Carole Kimutai, Nairobi, Kenya

The third eTourism East Africa Conference will take place in Nairobi on the 29th and 30th of March. The conference will focus on social media and how tourism stands to benefit, both from a greater increase in online bookings and a more sustained focus on online marketing.

Damian Cook, the CEO and Founder of eTourism Frontiers, says social media can no longer be thought as a secondary marketing channel. 

“With Facebook predicted to have one billion users soon and the World Tourism Organization predicting one billion people travelling this year, it is critical that tourism players in the sector make better use of the internet and social media to market and manage their destinations and businesses,” he says.

The conference will have a special session on Facebook. Justin Reid, world renowned travel specialist Facebook developer and award winning former digital head of Visit Britain will be holding a special session on how to plan, structure, implement and measure Facebook campaigns for tourism. Another international expert expected to speak at the conference is Sally Broom the founder and CEO of Tripbod, regarded as one of the hottest properties in travel social media with its unique approach of offering local expertise and advice as part of the travel planning process- and she will be looking for local companies to work with. 

Other international speakers include, Richard Trillo - Author of the Rough Guide to Kenya who will be discussing the changing role of guide books as they shift online, while international travel PR expert Tess Longfield will be giving practical advice to working with the online media. Rob McLean from SATPack South Africa will be demonstrating simple mobile solutions that literally put tourism businesses ‘on the map’ via Google and connect your mobile profile with your content.

The eTourism East Africa Conference will be held at the Intercontinental Hotel, Nairobi on the 29th and 30th of March 2012. 

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