IBM and EGYPTAIR Tourism and Duty Free Co. have announced a new agreement in which the airline will leverage IBM Cloud to scale and modernize EGYPTAIR Duty Free back-end operations and host its SAP Travel Retail System. 

By adopting IBM Cloud, EGYPTAIR will also leverage IBM Watson Assistant to create an AI virtual agent to help transform their travellers’ shopping experience.

With the Covid-19 pandemic, the airlines industry started to look for new technologies to reinvent their services and unlock an array of new experiences for their customers. EGYPTAIR Duty Free selected IBM as its technology provider for cloud architecture.


Enhanced security through contract

With a hybrid cloud approach from IBM, EGYPTAIR Duty Free will migrate its ERP workload to IBM Cloud while staying connected and fully integrated with the Frequent-Flyer Program of EGYPTAIR Airlines and Star Alliance companies to provide shopping services from EGYPTAIR's duty free outlets and help attract new customers.

For example, EGYPTAIR Duty Free customers will make all payment transactions through a secured point of sale that is part of IBM Cloud infrastructure. With IBM Cloud, EGYPTAIR can leverage IBM's industry-leading security capabilities, which can include confidential computing and encryption capabilities backed by the highest level of security certification commercially available.

This gives enterprises the ability to retain control of their own encryption keys so IBM clients are the only ones who can control access to their data.

"In choosing a hybrid cloud approach and migrating to IBM Cloud, EGYPTAIR can provide its customers with a secured and enhanced retail experience," said Harish Grama, General Manager, IBM Cloud.

Modernising Duty Free shopping

As part of this engagement, IBM will provide technology and industry expertise to enhance the digital services for EGYPTAIR Duty Free by using IBM Watson Assistant, running on IBM Cloud.