EFX Productions and Discover Digital takes events and conferencing online

Broadcast production specialists, EFX Productions and parent company Discover Digital, have launched a full-service solution to take major events and conferences online.

The company is introducing the new DD-EFX conference service amidst growing demand from event organisers, who expect COVID-19 fears and travel limitations to impact their events for the near future. The new offering meets the need to allow organisers of major events to seamlessly move their conferences online where they can brand, monetise and gather data on their events. Using various payment gateways, they can monetise events through ticket sales online or at selected outlets, with payments via a range of channels.

DD-EFX conferencing can control independent user logins from 1 user to 10,000 with login credentials. For sensitive data such as internal communications closed user groups can also be operated.

Technical expertise

Because the service is hosted on Discover Digital’s advanced VOD and Live TV digital platform, it offers a range of features not available on most video-conferencing and streaming platforms, the company says.

Stephen Watson, MD of Discover Digital and director of EFX Productions, explained: “The DD-EFX conference offering is customisable and can include filming and production, editing and packaging of third-party content, digital ticket sales with multiple payment options, content distribution and tracking of views.”

Event recordings will be available for organizers and their delegates which can be replayed as a video on demand if someone missed the live broadcast.

Tried and tested

Brendan Marsay, Executive Head of technology and director of EFX Productions, noted that the company has been entrusted with key projects such as the Kyalami 9 Hour broadcast and IP distribution, ESPN Africa/Fox Sports Events broadcast and streaming, the Nelson Mandela Lectures Series featuring Barack Obama and Bill Gates, concerts featuring James Blunt, Drake, Kanye West, Parlotones and Andrea Bocelli, and services for corporate clients such as Sasol, Bidvest and Absa over the past ten years.

Each event is then hosted on a dedicated page where sponsor branding and additional information can be featured. Furthermore, Discover Digital’s purpose built back-end can track individual viewers, what they watched and for how long, enabling organisers to gauge interest or allocate CPD points if necessary.

“In addition to our outside broadcast (OB) van or flight kits which we use at client premises or venues, EFX also operates a studio so clients can come to us. The studio is fully kitted with a stage style lighting rig with over 30 moving fixtures, a 3mm LED wall and 5 Broadcast spec cameras to elevate the clients’ production to internal TV standards,” concludes Marsay.

Cost for Africa

Biztech Africa spoke to Marsay about the cost and implications of this for pan-African companies. Billing can be per event or per month for regular users, he said. The software will be part of the service deal with no additional purchases required “Currently normal data use applies, but we have a relationship with various telcos across Africa, and we are discussing the possibility and feasibility of a zero-rating data,” said Marsay.

Marsay also told Biztech Africa conference delegates would not need complicated devices to attend an event. A Laptop, cell phone, or smart TV would be sufficient. No peripheral device is needed, he added.

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