Eazzy Social to help Ghanaian SMes acquire social media skills

By Nana Appiah Acquaye, Accra, Ghana

Ghanaian start-up firm Eazzy Social has embarked on another groundbreaking move within the country’s digital space by setting out to train over hundred vocational entrepreneurs on the effective use of social media in four cities in Ghana.

Dubbed Express Social, the training programme, which is expected to start in November this year, is aimed at assisting small and medium scale businesses within the Accra, Tema, Kumasi and Takoradi environs on how to effectively optimise the use of social media tools or platforms to scale up their businesses.

Entrepreneurs will only need to have accounts on the various social media platforms as a basic requirement to be part of the training programme.

Speaking at the launch of the Express Social in Accra, the Chief Executive Officer of Eazzy Social, Gad Ocran acknowledged the sterling growth of the SME sector in the Ghana and noted how the use of digital tools that space could enhance its fortunes.

“It will interest you to note that currently small businesses in Ghana contribute about 70 per cent of Ghana’s GDP, also SME’s account for 92 percent of business in Ghana. And more so connecting it to the high unemployment rate in the country and even connecting it to the recent job lose you will realise that the vocational sector which looks like the hub of SMEs is currently seen as a gold mine for a lot of youth out there,” he said.

According to Mr. Ocran, Express Social will not only offer hands on training to participants but also provide mentor –ship and guidance to help these ones especially those in the vocational sector (Fashion, design, make-up, food, etc) improve their business performance using the various digital tools at their disposal.

Eazzy Social for the past nine (9) month of operation has so far trained about 512 institutions from both the public and the private sector and these includes the National Disaster Management Organization (NADMO), Ghana Free Zone Board, National Youth Employment Agency, Mantrac Ghana and the Danish Embassy in Ghana.

It has also partnered with the Koforidua Technical University in the Eastern Region of Ghana to offer an executive training course on Social Media Marketing, the first of its kind in the country.

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