Dellyman Nigeria strengthens business during pandemic

Logistical firm, Dellyman, said the outbreak of COVID-19 has seen business demand leading to double-digit growth. This is a proof that aggregating logistics assets is the right solution to the challenge of same-day delivery in the country.

Its founder/Chief Executive Officer, Dare Ojo-Bello, who spoke in a virtual interaction, said the marketplace has seen an uptick in all major indices, including a 45 per cent spurt in the number of active customers to 1,586 between March and last month - a 91 per cent growth from January 2020. The period also saw a surge in the number of logistics companies soaring to 450, with over 100 verified and active on the platform.

He said in March, the firm sealed its first major partnership with fintech firm, Opay to boost its delivery assets by deploying some of the idle motorcycle assets from ORide. This led to an increase in the number of riders on the platform and over 3,000 orders completed by the first week of this month - a 93 per cent increase from February this year.

"The numbers we have seen within the past two months is a concrete validation of our business model. We had initially assumed that it is because of the lockdown alone, but we continue to see even a more increased adoption after the phased easing of the lockdown started," Ojo-Bella added.

Launched in March, last year, he said the firm set out to solve same-day delivery problems in the country and has since grown revenue 20 times between January and April 2020 with average monthly growth within the same period averaging 145 per cent.

The platform has seen 20 average daily customer acquisitions with about 38 per cent of the total active customers placing at least one order since coming onboard.

He said most of the orders have come from online retailers, restaurants and home kitchens, pharmaceutical products and other medical suppliers, computer and electronics retailers, cake and confectionary makers, foodstuffs sellers, marketers dispatching multi-level marketing products and documents.

Logistics is one of the major pain points of electronic commerce in Nigeria. It constitutes the highest overheads for most online retailers making the e-commerce sector unprofitable and accounting for the number one reason many e-commerce firms have shut down in Nigeria.

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