Data the next Orange focus
Orange Kenya plans to counter the effects of the Kenyan price war through its data services. Although fiercely competitive pricing has eaten into its margins,
Telkom Kenya has seen substantial subscriber growth. It reported an 83.3% subscriber number growth in its last set of financial results, up from 1.16 million in 2010 to over 2.13.
s CEO, Nickael Ghossein, said the operator aimed to increase its data revenue to 40%, compared to its current 15%.
Orange Kenya is reported to be streamlining its operations amid narrowing margins.
The company has begun talks with employees on restructuring to improve profitability. Part of its plan entails a greater focus on data sales.
Ghossein noted the company was firmly on track to roll out the “ most reliable and robust 3G network in Kenya and believe this will provide an innovation platform to ensure that we maintain the positive momentum in the growth over the coming months.”
Earlier this year, Orange signed a deal with ZTE Corporation to roll out its state of the art 3g network. Ghossein said the company had invested Kshs. 4 billion in the 3G infrastructure project expected to initially cover major towns before being rolled out to other parts of the country in subsequent phases.