Data drives MTN growth

Data was a key driver of revenue growth in the first half of this year, MTN reports in its results for the six months ending 30 June 2013.

While overall revenue increased 9,8% to R65 248 million, data revenue from the group increased 36,9% to R9 054 million, says the telco.

In releasing its results, MTN said: “During the period, data services were the key driver of MTN’s revenue growth. Our operations in South Africa and Nigeria were the biggest contributors to data revenue growth, whilst those in Ghana, Cameroon, Ivory Coast and Benin also delivered a strong performance.”

“Data subscriber numbers increased by 29,5% to 65,4 million and data traffic grew by 55,7%. This was achieved through extending our 3G coverage as well as through the increased number of data-enabled devices, which have reached 122,2 million. Our network has 31,6 million smartphones in use and increasing smartphone penetration remains an important objective. We also continue to support innovation with products such as Magic Voice, MTN Play, MTN Opera Mini and MTN Afrinolly. “

MTN noted that its MTN Mobile Money and financial services offering continued to gain traction in existing and new markets and had almost 12,1 million users at the end of June 2013, a YoY increase of 64,5%. MTN Mobile Money revenue reached R289 million, with Uganda the leading market for this service. “We have now launched MTN Mobile Money services in 15 markets and a key focus is to establish a solid base and improve returns from this product,” MTN said.

Overall, group subscribers increased 6,5% to 201,5 million, after adjusting for the 3,2 million disconnections in Nigeria related to the mandatory subscriber registration programme which closed on 30 June. MTN expects the Group to add a total of 21,1 million subscribers for the full 2013 year

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