Creatives Garage to launch new video on demand platform in Kenya
Creatives Garage, a Kenyan firm that provides space for artists and content producers, has launched an online media streaming and video on demand platform specifically for African stories.
Dubbed Kalabars, the platform allows the audience to view quality films, series, documentaries, music videos and listen to-audio content, on smart devices with a bias on African stories.
In an exclusive interview with Biztech Africa, Creative Garage Chief Executive Liz Kilili said Kalabars exists to share quality content with an audience that craves authentic African stories.
She added that African content creators will now have a platform to share their content with global audiences which is an instrumental element of sustainable art and culture ecosystem.
"Our target demographic primarily encompasses the 18-45 age group who are tech-savvy and experimental. Content creators will be able to upload and monetize their content to Kalabars that will be available via mobile and web versions accessible through a myriad of devices," Kilili said.
Kalabars capacity development currently consists of targeted residency programs for content creators through experiential learning, mentorship and peer to peer learning sessions.
It also acts as a marketing and distribution platform for hosted content to increase sustainable earnings for creative artists.
Creatives Garage is a multi-disciplinary aggregate space for creative artists to organize, share thoughts, synergize and collaborate with a primary focus of creating market access for their creative products and services.
The investment comes even as streaming video on demand services across Africa are set for a boom.
This is due to an expected surge in subscribers due to high penetration of digital devices and internet subscription.
According to the latest report (2018) by Digital TV Research, VOD, subscriber numbers across 35 Sub-Saharan African Countries are forecast to hit 10 million by 2023.
The report goes ahead to show that about a third 3.37 million of those subscribers will be in South Africa and a further 2.61 million in Nigeria, accounting for 60 percent of the compared to 74 per cent that they collectively accounted for in 2017.
There is also high demand for local language films in the continent that has seen many filmmakers emerge in different regions across the continent.
"Film in Africa is very critical especially in developing an informed populace as well as reframing how Africa is viewed throughout the world," Kilili noted.