Clickatell appoints new West Africa Director

Clickatell has named Samson Isa as its new Director for West African operations.

The company says Isa brings a wealth of knowledge and experience to Clickatell’s West Africa office and has been lauded as a leader who constantly builds stakeholder value that surpasses business objectives.

Clickatell is an enabler, Isa says:"We enable the banks and other financial institutions to develop or enhance revenue streams as the sectors become more competitive.  As an aggregator, Clickatell is playing a pivotal role in driving the Nigerian government's financial inclusion objective — the push to incorporate the unbanked into the mainstream economy."

He believes that Virtual Top Up will be the next "revolution" in airtime distribution after e-pins because of its convenience, security and ease of usage.

"Our robust distribution platform technology enables us to provide unique opportunities to our clients to drive Virtual Top Up sales, at a time when people are adopting e-channels—mobile, Internet, PoS and ATMs at a steady pace" says Isa. "That, and the fact that we have a substantial footprint on the continent means we are positioned to maximise that huge potential."


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