Chinese smartphone brand Vivo Mobile expands into the Kenyan market with new partner
vivo Smartphone has announced its partnership with Kenya’s online retailer Jambo Shoppe as it aims to increase its footprint in the Kenyan market and provide a secure convenient way for consumers to shop online. The move aims to provide accessibility of vivo products as consumers now opt for on-line shopping over physical shopping. According to a Master Card study on consumers pending in February 2021, it revealed that 79 per cent of consumers in Kenya are shopping more online since the onset of the COVID-19 pandemic.
With the partnership, vivo is now confident that this will increase the visibility of its products to potential customers giving them a wide range of choices that will see them enjoy the best mobile phones at the most affordable prices.
The Kenyan mobile phone market offers a favorable competitive landscape; with consumers considering online purchasing options, this partnership will give our users awide range of choice and will see them enjoy the best mobile phones at the most affordable prices as we continue to expand locally- said vivo Kenya Brand ManagerMr. James Irungu.
Recently, Jambo shoppe did launch a mobile app for iOS and Android devices whichseeks to offer solutions to the rising number of shoppers online. According to Statista,worldwide smartphone users have surpassed three billion and is forecast to further grow - by several hundred million in the next few years with over 2 billion people using it for e-commerce transaction.
“The partnership with vivo today cements our commitment to bring our customers awide range of choices. Our mission has always been to make it easier for consumers toorder products conveniently and securely, thus the App introduction,’’ said SanjayPathak, Jambo shoppe Country Head.