Cdiscount open for business in Cameroon

By Issa Sikiti da Silva

Cdiscount, a French e-commerce leader, has officially launched its subsidiary in Cameroon, hoping to change the face of e-commerce in this Central African nation.

Cdiscount Cameroon customers will have access to more than 50 000 references available on the site, with prices expected to be the cheapest in the market, the company said last week.

Services offered include the sale online of all types of products through all media and related activities, the sale and marketing of goods and services, including the internet, on any other online network and by other means, and services such as the study, design, publishing, hosting, maintenance, management and operation of e-commerce sites.

This is the third subsidiary to be launched in Francophone Africa, after Ivory Coast and Senegal.

 “I used to buy stuff from them when I was living in Ivory Coast, and now that they are here it makes it easier for me because I prefer my stuff to be delivered at home," 42-year-old Jean Meyong said this week.

The company said its Cameroon customers would have to choose between home delivery and one of their points of distribution.

Cdiscount also said customers could also choose the best payment methods that suit them: mobile phones, credit card, cash on delivery at home or at a point of distribution.

Though Cdiscount Cameroon was formally established in Douala towards the end of November 2014, it is only now that it has launched its sale operations in the market.

Cdiscount is one of the e-commerce global leaders with a turnover of 1.6 billion euros in 2013. It operates in South America, Europe, Africa and Asia.

But the company is expected face fierce competition from well-established brands such as Jumia, which came in Cameroon and Ghana this year.

Jumia also has operations in Egypt, Nigeria, Kenya, Morocco, Ivory Coast and South Africa, where it has employed over 1 500 people and is reportedly experiencing a 20% monthly growth.


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