BuzzCity reports mobile ad surge
Global mobile media firm BuzzCity reports that it has seen global mobile advertising growth of over 17% to 10 million impressions a month in the past three months.
The increase is attributed to reduced data and mobile internet access rates.
The company tracks mobile advertising delivery in 54 markets, with over 2500 publishers.
South Africa and Kenya were among the top five countries in terms of ad banners served during the quarter, while Nigeria joined them in the top 20. The top 20 countries served 80% of all of the banners served.
South African traffic grew by 18% with more than 700 million impressions. Kenya’ s market grew 116% to 506 million impressions.
Dr. KF Lai, CEO of BuzzCity, said: “ No less than 14 countries have witnessed double digit growth in mobile advertising over the last three months, with three markets, Libya, Korea and Kenya, seeing triple digit growth.”
“ India, Turkey, the United States, Malaysia, South Africa and Mexico have seen three straight quarters of double digit growth.”