Botswana tourism digitises brochures
The Botswana Tourism Organisation has released its popular Travel Companion destination guides in digital format, now available for viewing and downloading on http://www.botswanatourism.us/travelcompanions/, or on disc.
The set of four Travel Companion brochures, for the Northern, Eastern, Southern and Central/Kgaligadi regions, are the definitive traveller’s guide to Botswana’s tourist regions. Optimised destination content is now available to a global online audience on demand.
These digital flip books work just like an iBook, where users have the ability to zoom, flip pages, click hyperlinks and download pages in high resolution.
Additional highlights of the digital brochures include compatibility with all browsers, search capabilities by key words or phases, sharing of pages or the entire brochure, and printing on demand.
Botswana Tourism uses a number of digital platforms such as Facebook, Twitter and YouTube, to share information and build an online community for consumers and travel trade professionals.