Airtel Nigeria reorganises Commercial Operations to accelerate growth
Airtel Nigeria has announced the promotion of Muhammad Bashir Ibrahim and Oladapo Dosunmu as Regional Operations Directors for North Region and South Region, respectively.
In their new roles, Ibrahim and Dosunmu will ensure growth indices are sustained across all channels and will be responsible for implementing the right strategy to grow Airtel’s revenue market share within their regions. They will also leverage on their distribution expertise to drive deeper penetration in their assigned regions while ensuring sustainable growth through enhanced territory development.
The company also announced the reorganization of its commercial operations to accelerate growth, drive efficiency and reclaim market leadership in the highly competitive telecoms sector. Under the new commercial structure announced by the telco, Veronica Onoja, former Regional Operations Director (South Region) will take on a new role as Vice President, Airtel Money Operations while Wole Abu, former Regional Operations Director (North Region) will assume the position of Vice President, Indirect Sales, and tasked with managing Airtel’s strategic partners and also take full ownership of Airtel’s KYC operations to ensure compliance with statutory regulations.
Olusina Adegoke, erstwhile Regional Operations Director (West Region) has been reassigned as Regional Operations Director (Lagos Region) while Femi Oshinlaja, former Vice President, Airtel Money Operations, has been appointed Regional Operations Director (West Region).
Oladokun Oye, former Regional Operations Director (Lagos Region) has been drafted to the Headquarters to head Airtel’s Direct Sales Directorate and tasked with not only driving and improving customer experience and profitability of this business segment but also grow and develop new direct sales channels.
Chief Executive Officer and Managing Director, Airtel Nigeria, Segun Ogunsanya, extended warm felicitations to all for the new opportunity, noting that the reorganization which is in line with Airtel’s organizational commitment to continually provide opportunities for its internal talents would also help the company consolidate on its gains in the market.
Prior to his appointment as Regional Operations Director (North Region) Muhammad Bashir Ibrahim was Zonal Business Manager (North Midland) where he was instrumental to managing Airtel’s presence in the war-torn regions of the North East. Ibrahim is a 1997 Mechanical/Production Engineering graduate of Abubakar Tafawa Balewa University and has close to two decade experience across multiple sectors and geographies.
Previously Head, Indirect Sales at Airtel Nigeria, Oladapo Dosumu, a 1999 Lagos State University MBA degree holder, managed the transition of Airtel’s Channel Partners based distribution model to a more robust model having multiple routes to market. Before joining Airtel, Dosunmu was Head, Distribution, Glozone & Branding at Globacom Nigeria. He had also held different positions at Coca-Cola Hellenic Bottlers, heading different divisions including Commercial Process and Demand Planning, Commercial Projects and Regional Sales Manager.
Olusina Adegoke has over 21 years of Sales Management and Leadership experience across the Telecommunications, Finance, FMCG and Pharmaceutical industries. Prior to joining Airtel, he worked at Etisalat Nigeria Limited as the Head of Region (South West) between 2013 – 2015. He has also held different leadership roles in Coca-Cola and May & Baker Plc. He holds a Bachelor of Pharmacy degree from Obafemi Awolowo University and MBA (Marketing) from the same university.
Oladokun Oye is a graduate of Hertfordshire, UK, Adekunle Ajasin University, Lagos State University, and Lagos Business School, and started his career as Assistant Brand Manager, Trans-Global Market International, before joining Avdel Limited (formerly Act Global Technologies) UK as Senior Sales Manager. At Avdel Limited, he was responsible for managing customers in Northern UK and Scotland, managing key portfolios that included Ford, Jaguar, Electrolux, Rolls Royce, Caterpillar, Siemens and Scheider, coordinating concessionaires/distributors in Norway, Finland and Holland as well as managing ongoing product forecast, implementing product training programmes for the sales force, amongst others.
Wole Abu, a 1990 Chemical Engineering graduate of University of Benin, has held various positions at Airtel Nigeria including Project Manager (2004-2006), Head of Division, Business Support (2006-2008), Regional Sales Manager (2009-2010), Zonal Business Manager (2010-2012), General Manager, Acquisition – Marketing (2012-2014) and Regional Operations Director, North Region (June 2014 to February 2017). Abu has an MBA from the Lagos Business School and was President of the Airtel Staff Multipurpose Cooperative Society from 2011-2015.
Veronica Onoja is tasked with bringing her significant experience in the East Africa money market to bear in driving Airtel Money’s business segment to profitable growth. In her previous role as Regional Operations Director for the South region, she won various accolades including best performing region and was pivotal to Airtel’s success in the last financial year. Onoja, a 1997 Psychology graduate of University of Jos, joined Airtel in 2003 and has held various positions including Key Account Consultant, Distribution Specialist, Distribution Manager, Head of Division, Commercial; Regional Sales Manager, Zonal Business Manager, Sales Operations Director (Airtel Tanzania), and Regional Operations Director.