Africa’s most-watched matches so far

Data on the World Cup, released from GeoPoll, the world’s largest real-time mobile survey platform, shows which matches have attracted the largest viewership so far.

Using their recently launched media measurement service, the company found that the Ghana vs. Germany game was the most watched World Cup game in Ghana so far, with 3.7 million viewers, 27 percent of total adult TV viewers in Ghana.

You might have seen that this game was the highest-rated non-US game for ESPN since 2006, so look like it’s been a strong performer for a number of markets.

Other findings include:

  • 24.5 million adults from the countries surveyed (Ghana, Nigeria, Kenya, Uganda and Tanzania) watched the Ghana vs. Germany game, making it second most popular behind only the opening Nigeria vs. Iran game.
  • More Nigerians watched the Ghana vs. Germany game (15m) than the Nigeria vs. Bosnia & Herzegovina game (10.6m).
  • In the 5 countries surveyed, viewership for the World Cup has been high, no matter what teams are playing. The earliest games have had particularly high viewership even when African teams were not playing: since the start of the World Cup, at least 17.5 million adults across Ghana, Kenya, Tanzania, Uganda, and Nigeria have watched part of the first game played each day.  

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