African mobile learning market to see world’s highest growth
The five-year compound annual growth rate (CAGR) for the Mobile Learning market in Africa is 38.9%, the highest in the world, according to a new report by Ambient Insight.
The report, "The 2012-2017 Africa Mobile Learning Market", says revenues will grow more than five times to reach $530.1 million by 2017, up from the$102.4 million reached in 2012.
"Seven of the fourteen countries analysed in this region have growth rates above the 38.9% aggregate rate," reports Sam S. Adkins, Chief Research Officer. "We have identified the five major catalysts driving the Mobile Learning market in Africa. Combined, these catalysts have made Africa the most vibrant Mobile Learning market on the planet."
"Mobile Learning VAS products will generate the highest revenues in Africa throughout the forecast period," comments CEO Tyson Greer. "What is also interesting is the unique app buying behaviours in each country. No two countries analysed in this report exhibit the same consumer buying patterns. This report identifies the specific types of educational apps that generate the highest revenues in each country."
Mobile devices are now the primary computing devices used by consumers in many countries in Africa. Accessing the web on an Internet-enabled feature phone or a smartphone is often a user's first Internet experience, in what is often referred to as a Post-PC experience. For many people in the Africa region, Mobile Learning is their primary learning technology and they may never be exposed to other learning products.
"In the developed economies, Mobile Learning is often seen as a disruptive learning technology, particularly in the consumer and academic segments. It is ostensibly disrupting the legacy PC-based eLearning industry. This is referred to as 'product substitution' in market research," adds Adkins. "Buyers in Africa are not substituting Mobile Learning for Self-paced eLearning, they are leapfrogging eLearning altogether."