ACA, Samsung step up fight against counterfeits

Samsung Electronics East Africa and the Anti-Counterfeit Agency (ACA) are stepping up their efforts to counter sales of fake and non-genuine products by encouraging consumers to purchase items through accredited retail outlets and partners.

Over 1000 phones worth Kshs. 50 million were seized last week within Nairobi’s Luthuli Avenue. Also seized were unused Samsung Trademark stickers and packaging materials highlighting the massive incidence and magnitude of fake and counterfeit products currently being imported or channeled through the market through unscrupulous traders.

 “The proliferation of counterfeits has a major effects on the economy of this country. Not only does it minimize our the consumer genuine sales but it also denies and erodes the revenue potential that the Kenya  government would collect and inherently leading to job losses,” said Samsung East Africa Vice President and Chief Operating Officer Robert Ngeru.

Kenya loses about Kshs. 30 billion annually due to trade in counterfeits.

 “Users are also denied the assurance of using a genuine product that reduces their confidence in the product thereby leading to compromised user experience. We have been and will continue to be at the forefront in the fight against counterfeit. Our partnership with the Anti-Corruption Authorities is making an impact on the illicit trade and sales clearly demonstrated by the massive seizure and raid carried out last week,” said Mr. Ngeru.

 “Samsung hopes that this will spur the entire industry to pool their resources and address this issue in a concerted effort to stamp out this illegal sales and dubious activities that are impacting on all businesses in the region.

In addition to working with government agencies to combat the vice, Samsung is encouraging its customers to ensure they only purchase genuine products to enable them enjoy the  two year –warranty which is only offered as a service benefit to locally sold genuine products.

Anti-Counterfeit Agency Executive Director Dr. John Akoten added that his organization is working closely with law enforcement agencies to ensure that suspects accused of trading in non-genuine products are brought to book.

 “Last month alone, the agency has managed to prosecute seven suspects in connection with various counterfeit products. Last week, two suspects were arrested in connection with counterfeit Samsung phones,” said Dr. Akoten.

Samsung’s two year warranty covers users from manufacturer defects after purchasing them from accredited sales partners.

To confirm the authenticity and warranty cover of a Samsung product, consumers can follow this simple process:

· For mobile phones & tablets: Send an SMS in the format: Check*IMEI number# to 22585

· For other electronic products: Send an SMS in the format: Check*serial number# to 22485

Our retail partners have sales centres all across Kenya, from Westgate Mall, Landmark Monrovia Street, Junction Mall, Sarit Centre, TRM, Galleria, Ridgeways, Nyali Centre in Mombasa, Bright Pharmacy in Meru and Panna Music in Eldoret.

Customers can also get in touch with our customer service center or dial the call center number on 0800 545 545 whenever they experience a problem with any of our products that are guaranteed by Samsung for Warranty.

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